Obstacle Mud Runner - issue 11

ForEliteAtheletes to FunRunners 01732 452404 41 FOOTWEAR : ENVIRONMENT Energy saving We’ve all heard of energy saving for a cleaner greener planet, but how about an energy saving shoe? Well, ASICS have turned the world of running on its head as it revealed a completely new concept in run efficiency, METARIDE™. One of ASICS’ most important innovations in seven decades, and as part of ASICS’ ambition to help all runners to WIN THE LONG RUN, the shoe was designed with one purpose in mind; to make running longer distances easier. Developed over two years by a team of scientists and designers at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, METARIDE™ is precision engineered to minimize movement in the area where most energy is expended; the ankle joint. Scientifically proven to offer a total reduction of energy loss at the ankle joint by almost one fifth 1 , the difference could be seismic for long distance runners who want to achieve their full potential. The key to creating the most efficient run possible was the discovery of new revolutionary GUIDESOLE™ 2 technology; a precision-shaped curved sole that works by shifting the body weight forward and propelling runners on to give the feeling of effortless motion. The result? An energy-saving shoe that provides a new running sensation with the potential to significantly improve performance and protection to help runners of every level keep going longer than they thought possible. a new approach continued...